Artist Henri de Toulouse-Lautrec and performer Aristide Bruant were among the best image-makers in Paris in the 1890s. Bruant’s clever self-fashioning and Lautrec’s brilliant artistic abilities were perfectly suited to the medium of the color poster, together producing some of the most revolutionary and iconic images of the time. Mary Weaver Chapin explores the role of the poster in the nascent celebrity culture, focusing on the remarkable partnership between Lautrec and Bruant while also considering the broader climate of entertainment and promotion in fin-de-siècle Paris.