Book or Exhibition Catalog
Posted: 01/04/2026
The Burgeoning European Print Trade: The Distribution of Prints via the Plantin-Moretus Press of Antwerp
Karen L. Bowen, Dirk Imhof.
The Burgeoning European Print Trade: The Distribution of Prints via the Plantin-Moretus Press of Antwerp.
Turnhout (Belgium):
Harvey Miller / Brepols,
2025.
We start by examining the pervasive, intimate connection between collections of prints and books evident from the incunabula period onwards throughout Europe and England. Although examples of nobles and the clerical elite who housed prints in their libraries may be best known, numerous other collectors, ranging from successful merchants to government officials and scholars, similarly regarded prints and books as natural bedfellows. These observations, along with the uncommon wealth of information pertaining to the European print trade present in the archives of the Plantin-Moretus Press of Antwerp, validate this study of booksellers’ significant, multifaceted involvement in this trade. The resulting bounty of novel revelations concerning the thriving market for prints in the period under consideration (ca. 1550-1640), are presented in the subsequent chapters.
Following introductory remarks on agreements for coloring prints, an overview of how both colored and plain prints were priced, and the quantities in which they were sold, we present the managers of the Plantin-Moretus Press and examine their involvement in the print trade. Beginning with the founder of the Press, Christopher Plantin, who dabbled in the sale of prints before he established his business printing and selling books, we document the various means by which he and his successors, the Moretuses, engaged in and supported the European print trade. Simultaneously presenting the ways in which clients requested prints, we relate how the booksellers’ responses to these inquiries changed with time.
Naturally, Plantin and the Moretuses could not deal in prints without the active involvement of print sellers in Antwerp, then an important center for print production in Europe. We discuss who among the myriad figures involved in this trade engaged Plantin or the Moretuses to facilitate their own dealings and who were the primary suppliers of the prints sought by the Press’s own clients. Revealing not simply the criteria imposed by some sellers prior to any sale (cash up front, for example) and the array of prices charged by different individuals, we also document the quantities in which they sold their wares and the means by which they were willing (or not) to satisfy clients in distant locals.
We conclude by shifting the focus to the demand side of the equation and examine which Antwerp print publishers were revered in which markets. Whenever possible, we also consider the wishes of specific individuals or general subgroups within society (nobles, religious orders, or merchants, for example). In addition, we demonstrate how Danzig (Gdańsk), Cologne, and Frankfurt rivaled, if not surpassed, their more famous counterparts, such as Paris, as vibrant points of exchange for the print trade. Finally, the appendices detail exactly what individual print publishers charged for specific prints, many of which are still preserved in collections today, as well as the buyers cited in these records. Simultaneously, tables provide succinct overviews of these exceptional records of the prices charged by print publisher and for prints sold in bulk, either colored or plain.
Following introductory remarks on agreements for coloring prints, an overview of how both colored and plain prints were priced, and the quantities in which they were sold, we present the managers of the Plantin-Moretus Press and examine their involvement in the print trade. Beginning with the founder of the Press, Christopher Plantin, who dabbled in the sale of prints before he established his business printing and selling books, we document the various means by which he and his successors, the Moretuses, engaged in and supported the European print trade. Simultaneously presenting the ways in which clients requested prints, we relate how the booksellers’ responses to these inquiries changed with time.
Naturally, Plantin and the Moretuses could not deal in prints without the active involvement of print sellers in Antwerp, then an important center for print production in Europe. We discuss who among the myriad figures involved in this trade engaged Plantin or the Moretuses to facilitate their own dealings and who were the primary suppliers of the prints sought by the Press’s own clients. Revealing not simply the criteria imposed by some sellers prior to any sale (cash up front, for example) and the array of prices charged by different individuals, we also document the quantities in which they sold their wares and the means by which they were willing (or not) to satisfy clients in distant locals.
We conclude by shifting the focus to the demand side of the equation and examine which Antwerp print publishers were revered in which markets. Whenever possible, we also consider the wishes of specific individuals or general subgroups within society (nobles, religious orders, or merchants, for example). In addition, we demonstrate how Danzig (Gdańsk), Cologne, and Frankfurt rivaled, if not surpassed, their more famous counterparts, such as Paris, as vibrant points of exchange for the print trade. Finally, the appendices detail exactly what individual print publishers charged for specific prints, many of which are still preserved in collections today, as well as the buyers cited in these records. Simultaneously, tables provide succinct overviews of these exceptional records of the prices charged by print publisher and for prints sold in bulk, either colored or plain.
Relevant research areas: Western Europe, Eastern Europe, Renaissance, Baroque, Book arts, Engraving, Etching, Letterpress